About me – how it all started

I’m your go-to native English copywriter and content creator, able to write for you in either British and American English.

I also have a real knack for turning Swedish texts into smooth, natural-sounding English—so they read like they were written by a native speaker, not just translated.

Need help writing something from scratch? Or just want to fine-tune what you’ve already got? Either way, I’ll make sure your message comes across clearly, confidently, and with a professional edge.

Hi, I’m Sarah.

As a British native, my journey into copywriting started in the chaotic world of a UK advertising agency. I went on to build an international marketing career spanning the language learning, cultural exchange, and travel industries, living and working in Australia, the USA, and now Sweden. This journey brought me back to my passion for words, and I’m excited to continue my career in the freelance sector.

When you work with me, you’ll find that I’m easygoing, full of ideas, and committed to delivering quality texts on time. I believe in making the process as smooth as possible, so you can focus on what you do best while I take care of the words.

Why “Oritello” ?

Oritello is simply a blend of “origin” and “tell”. “Ori” represents your brand’s roots and authenticity, while “Tello” captures the art of storytelling. Oritello – it’s just about creating great copy.

If you need help building your content library with articles, emails, scripts, blog posts, social media posts, or UX writing, I’m here to make the process easy and enjoyable.

Get in touch—I’d love to hear from you!

All the best,
Sarah Magnusson
Copywriter