Who I am and how I started

I’m your go-to native English expert in copywriting and content creation, skilled in both British and American English.

Plus, I have a knack for transforming Swedish texts into seamless English, making sure they read as naturally as if penned by a native speaker.

Whether it’s writing fresh content or enhancing what you already have, I’m here to help you get your message across—effectively, accurately, and professionally.

Hi, I’m Sarah.

As a British native, my journey into copywriting started in the chaotic world of a UK advertising agency. I went on to build an international marketing career spanning the language learning, cultural exchange, and travel industries, living and working in Australia, the USA, and now Sweden. This journey brought me back to my passion for words, and I’m excited to continue my career in the freelance sector.

When you work with me, you’ll find that I’m easygoing, full of ideas, and committed to delivering quality texts on time. I believe in making the process as smooth as possible, so you can focus on what you do best while I take care of the words.

Why “Oritello” ?

Oritello is simply a blend of “origin” and “tell”. “Ori” represents your brand’s roots and authenticity, while “Tello” captures the art of storytelling. Together, Oritello embodies creating great content. It reflects my passion for writing and my commitment to helping brands share their unique voices with their audiences.

Whether you need help building your content library or with articles, emails, scripts, blog posts, social media posts, or UX writing, I’m here to make the process easy and enjoyable.

Get in touch—I’d love to hear from you!

All the best,
Sarah Magnusson
Copywriter