Creating unique content takes effort, but it’s worth it. True uniqueness isn’t about saying something entirely new; it’s about offering fresh insights and practical advice that genuinely help your audience.
Here are 11 easy-to-adopt techniques and tips to make your content stand out.
1. Use your own photos
Let’s face it—nobody enjoys scrolling through walls of text. Long sentences and endless paragraphs can be exhausting to read. That’s where photos come in. They break up the content, making it not only easier to read but also easier to understand.
While stock photos are convenient, they’re everywhere. Sure, they’re professional-looking, but they’re not you. Your photos add personality and authenticity even if they’re not picture-perfect. That’s what makes them special.
This is especially true for your About page—people want to see who they’re connecting with. Don’t shy away from showing your face. Your visitors will appreciate that personal touch. And if you’re unsure where to start when trying to write your About page, read How to Write an Effective About Page for some helpful guidance.
So go ahead, use your own photos. They’ll add that unique flavor to your website that stock images just can’t match.
2. Create infographics and illustrations
In some niches, photos may not be practical or effective for conveying complex ideas or data. This is where infographics and illustrations can play a vital role.
With the help of user-friendly tools like Canva, creating custom visuals has never been easier. These platforms offer a wide range of templates, elements, fonts, and design features, allowing you to quickly produce unique and engaging graphics.
Well-designed infographics not only enhance your content but also increase its shareability. Additionally, offering your infographics and illustrations to other websites can be a strategic way to build backlinks and expand your reach.
These visuals are an opportunity to present information in an impactful way and strengthen your content strategy.
3. Share your own experiences
Your experiences make your content truly valuable. Drawing from real-life situations brings authenticity and trust to your writing that can’t be achieved by simply echoing others. Sharing your stories creates a genuine connection with your audience and makes your content more engaging.
4. Make your content actionable
Informational content is valuable. But your content must be actionable.
This does not mean that your content always needs to be a tutorial. But, it does mean that the content cannot be abstract. Telling someone to “write better” is not helpful unless you explain how.
There are too many articles dealing with abstracts. Make sure your points are easy to follow, understand and implement.
5. Dare not to write another “I agree” article
Do you have a unique perspective, experience, and data to back it up? Then you need to scream it from the rooftops!
Do not be afraid to stand out—quite the opposite. Embrace the opportunity when it presents itself.
6. Write case studies and use your data
Case studies are a great way to generate unique and valuable content. When you use your data, you automatically own the project from start to finish.
If you want to explore how to use storytelling strategically, my article “Grow Your Business with Strategic Case Stories” offers tips on writing narratives that your readers can relate to.
7. Be structured in your work
Have a clear plan for what you will write before you start typing.
Don’t confuse writing with research—they’re two distinct steps in the process. Research is an exploration, guiding you to new insights and giving you valuable information to share.
Writing, on the other hand, is the structured process of mapping out that journey for your reader. You organize your findings into a clear, logical path that guides them through your ideas.
A well-structured article ensures your readers stay with you from start to finish. Aim for clarity by making sure your article flows smoothly and that your subheadings alone convey a coherent narrative.
8. Remember to add your own style or tone of voice
Every writer has a style. It’s shaped by various factors, but your personality plays a key role. Businesses, too, have a distinctive tone of voice that reflects their brand identity and values.
For those writing on behalf of a brand, it’s crucial to maintain consistency with the company’s established voice. However, this doesn’t mean sacrificing authenticity. Find ways to align your style with the brand’s tone to keep the content genuine and engaging.
And for those creating personal content, don’t be afraid to let your personality come through. We all have favored words and phrases that we lean on, and that’s okay—your style is part of what makes your content unique.
The key is to balance consistency with authenticity. Whether you’re representing a brand or yourself, harness your style, tone, and perspective to create content that’s distinct, relatable and true to your voice.
9. Always be prepared and professional in your writing
Writing an article is much like delivering a memorable speech at a special occasion, such as a wedding or milestone birthday.
You wouldn’t just show up and start talking without preparation. Instead, you’d gather meaningful stories, practice delivering them to ensure they land well and refine your words to connect with your audience. The same principles apply to writing.
Start by doing your research thoroughly, draft with intention, and revise until you have a polished final version. Publishing your work is your moment to present these carefully crafted words to your readers, just as you would a thoughtfully prepared speech.
Approach your writing with the same dedication. Even if your tone is casual and relaxed, aim for clarity, precision, and inspiration in every piece.
Preparation and planning lead to excellence. Just as you wouldn’t improvise a speech at an important event, bring that same level of care and commitment to your writing.
10. Create great headlines (and deliver on them)
Take the time to develop great headlines for your articles, and don’t hesitate to brainstorm multiple options before choosing the strongest one. A good headline should intrigue your audience; being a little provocative can also help draw attention.
However, an eye-catching headline means nothing if the content doesn’t follow through. Remember, each click comes from a visitor seeking to solve a problem or find valuable information. Your article must deliver on the promise made by the headline to provide a fulfilling experience.
A captivating headline is only the beginning. Ensure your content not only matches the expectation but exceeds it, providing genuine value and engaging your reader from start to finish.
11. Leverage AI-powered chatbots for personalized content delivery
Today’s AI-powered chatbots are far more advanced than the basic, scripted versions of the past. Modern chatbots can understand natural language, engage in meaningful conversations, and provide personalized responses in real-time. They can do more than answer simple questions—they can enhance user experience and drive engagement through interactive content delivery.
By integrating AI chatbots on your website or platform, you can offer visitors a dynamic way to interact with your content. These chatbots can:
- Provide personalized recommendations: AI chatbots can analyze user behavior and preferences to offer tailored content suggestions, creating a more personalized experience.
- Engage users in real-time conversations: Modern chatbots can hold nuanced conversations rather than just providing pre-set answers, making interactions feel more natural and engaging.
- Assist in content creation: Chatbots can help users generate content by offering suggestions, structuring information, or even drafting entire articles based on user inputs and needs.
- Gather insights for content strategy: Chatbots can gather valuable data on user interests and pain points through conversations, helping you refine your content strategy to better meet audience needs.
By utilizing AI-driven chatbots, you can create a more interactive, personalized, and engaging content experience that resonates with users and keeps them returning for more.
Looking for expert help?
If you need my help creating or refining your content, get in touch! I look forward to connecting with you.