You should work hard to make your content unique. And when you succeed – you will be rewarded. But being unique does not mean that no one else has ever uttered the words you are about to write.
Unique means that you are presenting a unique and valuable perspective. Here are 11 easy-to-adopt techniques and tips to make your content stand out.
1. Use your own photos
Let’s face it—nobody enjoys scrolling through walls of text. Long sentences and endless paragraphs can be exhausting to read. That’s where photos come in. They break up the content, making it not only easier to read but also easier to understand.
While stock photos from sites like Pixabay or Canva are convenient, they’re everywhere. Sure, they’re professional-looking, but they’re not you. Your photos add personality and authenticity even if they’re not picture-perfect. That’s what makes them special.
This is especially true for your About page—people want to see who they’re connecting with. Don’t shy away from showing your face. Your visitors will appreciate that personal touch. And if you’re unsure where to start when trying to write your About page, read How to Write an Effective About Page for some helpful guidance.
So go ahead, use your own photos. They’ll add that unique flavor to your website that stock images just can’t match.
2. Create infographics and illustrations
For some niches, photos are not always practical or even possible.
But everyone can produce and use infographics and illustrations.
Several free graphics problems offer click-and-drag interfaces to create graphics and illustrations.
Canva is probably my favorite, and the program offers various graphics, elements, fonts, photos, and backgrounds.
Simply pick your format or template and start designing your unique creation.
Also, consider making your infographics and illustrations available for other websites. This is a great way to attract backlinks from other relevant websites.
3. Share your own experiences
Remember the valuable part of “unique and valuable”?
Well, here it is.
When you share your perspective and experiences, you add credibility and a unique flavor to your content.
Do not copy other people’s experiences. Speak your mind and share your experiences honestly.
4. Make your content actionable
Informational content is valuable. But your content must be actionable.
This does not mean that your content always needs to be a tutorial. But, it does mean that the content cannot be abstract.
Telling someone to “write better” is not helpful unless you explain how.
There are too many articles dealing with abstracts.
Make sure your points are easy to follow, understand and implement.
5. Dare not to write another “I agree” article
Do you have a unique perspective, experience, and data to back it up?
Then you need to scream it from the rooftops!
Do not be afraid to stand out—quite the opposite. Embrace the opportunity when it presents itself.
6. Write case studies and use your data
Case studies are a great way to generate unique and compelling content.
And when you use your data, you automatically own the project from start to finish.
Another plus is that case studies more or less write themselves as you work your way through the data analysis.
And do take the opportunity to create striking infographics to add another layer of uniqueness.
7. Be structured in your work
Know what you are going to write about before you start typing.
Do not confuse writing with research.
Research is an art, and the journey will take you somewhere. Time spent researching will give you knowledge and land you somewhere with something to share.
Writing is more of a science, where you design a map with directions and knowledge of that place.
And you need to be structured if you want the reader to tag along to the end.
How can you know if your writing is structured?
Make sure your articles make sense even if you only read the sub-headings.
8. Always remember to add your secret sauce
We all have a writing style, whether we know it or not. Your writing style is a product of many factors, but your personality is one of them.
And do not be afraid to let your personality shine through when you write.
As writers, we also favor certain words in our writing. Consequently, we tend to overuse them.
This does not have to be a problem.
I will hazard a guess that you are a unique individual. And yes, I believe this is true for everyone.
Harness that uniqueness in your writing by adopting your style, tone, and perspective.
And no, I am not saying that you should necessarily share personal details or facts.
However, I am saying that you should write your articles in your voice and let that be part of your “secret sauce” on your path to success.
9. Always be prepared and a bit nervous when writing
Writing an article should be like preparing for a speech at someone’s birthday or wedding.
You do not just show up and start talking.
Of course not.
You talk to family members and research anecdotes. You practice holding the speech in front of friends and family. You adapt. You improve. And then, on the day you perform.
Writing an article is not that different if you think about it.
You do research. And you practice a lot until you have a final draft. And then, when you finally publish your writing, it is like holding a speech.
Do not be casual about your writing. Instead, be prepared, crisp, and concise.
Of course, your writing style can be casual and relaxed. But it needs to be exact and inspiring.
Always plan and prepare for excellence.
You would never improvise when giving a speech at a wedding.
Bring the same level of excellence and preparedness to your writing.
10. Create great headlines (and deliver)
Do take the extra time to write excellent headlines for your articles.
And then choose the best one.
And always deliver on the promises made in your title or headline.
Dare to be a bit provocative.
Your headline will work to get that click from the visitor.
But it is worth nothing unless your article delivers a superior user experience.
A search precedes each click on your link in the search engines. And that search was generated from the need to solve a problem or find information.
So always remember to be creative but remember the importance of delivering on the user experience.
Great headlines need to be backed up by even more excellent copy.
11. Leverage AI-powered chatbots for personalized content delivery
Today’s AI-powered chatbots are far more advanced than the basic, scripted versions of the past. Modern chatbots can understand natural language, engage in meaningful conversations, and provide personalized responses in real-time. They can do more than answer simple questions—they can enhance user experience and drive engagement through interactive content delivery.
By integrating AI chatbots on your website or platform, you can offer visitors a dynamic way to interact with your content. These chatbots can:
- Provide Personalized Recommendations: AI chatbots can analyze user behavior and preferences to offer tailored content suggestions, creating a more personalized experience.
- Engage Users in Real-Time Conversations: Modern chatbots can hold nuanced conversations rather than just providing pre-set answers, making interactions feel more natural and engaging.
- Assist in Content Creation: Chatbots can help users generate content by offering suggestions, structuring information, or even drafting entire articles based on user inputs and needs.
- Gather Insights for Content Strategy: Chatbots can gather valuable data on user interests and pain points through conversations, helping you refine your content strategy to meet audience needs better.
By utilizing AI-driven chatbots, you can create a more interactive, personalized, and engaging content experience that resonates with users and keeps them returning for more.
Finding your voice
To stand out, you need a voice. While it is hard to be unique, adding that special flavor that makes your content stand out is easier than you think.
This article listed 11 ways to add a unique flavour to your content and website. Hopefully, you can adopt some of them to make your content stand out and sing.
If you do, and if your content is good enough. Success will be yours to have.
Looking for expert help?
We specialize in helping you find and refine your unique voice and deliver articles that resonate with your audience. If you need our help producing or transforming your content, contact us. We look forward to meeting you.