AI and copyeditor

Why copyeditors are the heroes of your AI-generated content

Artificial intelligence is revolutionising the way we create content. AI can produce text at lightning speed, from social media posts to product descriptions, blog articles to email campaigns. It’s a powerful tool that can streamline your content creation and save businesses like yours time and resources. But while AI has its strengths, it lacks the …

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Effective Communication

Building effective communication strategies with personality, value, & expertise

Your marketing communication needs to do more than just get noticed—it must connect with your customers and deliver real value. By focusing on effective communication strategies built around personality, value, and expertise, you can create messages that make a lasting impact. Working together, these help create a brand identity that earns trust, builds loyalty, and …

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Repurpose existing marketing content for maximum reach.

Repurpose content for maximum impact

Does your business struggle to keep up with the constant demand for fresh content, finding it difficult to allocate the time, resources, or staff needed to consistently engage your audience? Maintaining a steady flow of valuable content is no small task—it’s a common challenge for businesses trying to stay connected with their audience while managing …

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Facilitators - guides for effective workshops

Facilitators – a hidden force behind productive workshops and teams

We all know that meetings and workshops can easily get derailed. You start with a clear goal, but without guidance, things can stray off course, and valuable ideas can get lost. That’s where a facilitator steps in – someone who makes sure everyone gets the opportunity to speak up. They are the group’s compass, keeping …

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Create connections with emotional intelligence

How to make copy stand out using emotional intelligence

Have you ever been on a website that just didn’t feel right? It might be missing that emotional connection that makes you feel engaged as you read or browse. With so many websites looking alike, it’s how you make people feel that really makes yours stand out. When you bring emotional intelligence into your writing, …

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Positive marketing

The shift away from pain-point marketing – so what’s next?

For years, businesses have relied on pain-point marketing – identifying their audience’s problem, amplifying their pain, and offering their product as the solution. This strategy worked because it played into human psychology – we want to avoid discomfort. But times are changing. Have you ever considered that consumers may become weary of constant reminders of …

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Content Strategy

Build a 10-step content strategy for your business

As a copywriter, I often jump into a business’s content strategy team, working closely with marketing pros to create messages that really click with their audience. Whether I’m writing articles from scratch, fine-tuning microcopy (UX copy) for a smoother user experience, developing website content, or creating voice-over text for avatar presentations, my job is to keep …

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Value your email subscribers

How to make your email subscriber feel like a valued community member

At the heart of effective communication is understanding your audience’s needs and challenges. When your emails focus on solving those challenges, your subscribers feel seen, heard, and appreciated. Your goal? To make your email marketing start earning its keep—and build value for your business that lasts for years. With strategic email sequences, you can achieve …

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