Sarah 
Artificial intelligence is revolutionising the way we create content. AI can produce text at lightning speed, from social media posts to product descriptions, blog articles to email campaigns. It’s a powerful tool that can streamline your content creation and save businesses like yours time and resources. But while AI has its strengths, it lacks the …
Every business knows the struggle – there’s never enough time, yet the need for consistent, impactful content is constant. Your content should provide real value to your customers – whether by solving their problems, sharing stories they care about, or building brand awareness that sets you apart. If you want practical content creation tips to …
Your marketing communication needs to do more than just get noticed—it must connect with your customers and deliver real value. By focusing on effective communication strategies built around personality, value, and expertise, you can create messages that make a lasting impact. Working together, these help create a brand identity that earns trust, builds loyalty, and …
Does your business struggle to keep up with the constant demand for fresh content, finding it difficult to allocate the time, resources, or staff needed to consistently engage your audience? Maintaining a steady flow of valuable content is no small task—it’s a common challenge for businesses trying to stay connected with their audience while managing …
SEO (Search Engine Optimization) helps increase your content’s visibility and connect with relevant audiences. However, optimizing for search engines shouldn’t come at the cost of compromising the authenticity of your marketing message. The key is to strike the right balance between meeting SEO guidelines and engaging readers. Let’s explore ways to achieve this. Write for …
We all know that meetings and workshops can easily get derailed. You start with a clear goal, but without guidance, things can stray off course, and valuable ideas can get lost. That’s where a facilitator steps in – someone who makes sure everyone gets the opportunity to speak up. They are the group’s compass, keeping …
Have you ever been on a website that just didn’t feel right? It might be missing that emotional connection that makes you feel engaged as you read or browse. With so many websites looking alike, it’s how you make people feel that really makes yours stand out. When you bring emotional intelligence into your writing, …
For years, businesses have relied on pain-point marketing – identifying their audience’s problem, amplifying their pain, and offering their product as the solution. This strategy worked because it played into human psychology – we want to avoid discomfort. But times are changing. Have you ever considered that consumers may become weary of constant reminders of …
I dagens uppkopplade värld är det viktigare än någonsin att ditt budskap når fram, oavsett om din målgrupp är lokal, nationell eller internationell. Att översätta ditt innehåll till naturlig och korrekt engelska kan öppna dörrar till nya kunder och möjligheter – både nära och långt borta. För företag som vill växa och nå en bredare …
A clear, thoughtful brief is the foundation of any great copy. It’s what gives your writer the roadmap they need to deliver the results you’re looking for. So, let’s talk about how to write a creative brief, why it matters, and how you can prepare one that sets your project up for success. What is …
Let’s talk about what makes a good digital product—not just cool designs or great features. Words matter, too, and that’s where UX writing comes in. Good UX writing is about anticipating user needs—but I have also discovered the value of applying design-thinking principles to create smoother, more intuitive experiences, ensuring users can easily find what …
As a copywriter, I often jump into a business’s content strategy team, working closely with marketing pros to create messages that really click with their audience. Whether I’m writing articles from scratch, fine-tuning microcopy (UX copy) for a smoother user experience, developing website content, or creating voice-over text for avatar presentations, my job is to keep …
It’s no secret that AI has quickly become a powerful tool in the content creation world. From blog posts to social media captions, businesses and individuals alike are turning to AI for speed and efficiency. Tools like ChatGPT and other AI-powered platforms can generate content in minutes, making it a game-changer for many. But while …
UX writing (User Experience writing) is about creating words that guide and inform users as they interact with digital products. Whether it’s a website, an app, or an online form, the words your users see can make or break their experience. Think of UX writing as a tour guide for your digital space. It helps …
At the heart of effective communication is understanding your audience’s needs and challenges. When your emails focus on solving those challenges, your subscribers feel seen, heard, and appreciated. Your goal? To make your email marketing start earning its keep—and build value for your business that lasts for years. With strategic email sequences, you can achieve …
Your website’s “About” page might seem like a small detail, but it’s a big deal. It’s where visitors learn more about you or your company—the page builds trust, showcases your personality, and tells your story. Yet, writing an “About” page can be surprisingly tricky. After all, talking about yourself or your business without sounding like …
Not long ago, traditional keyword research was the backbone of SEO strategies. Marketers relied heavily on tools like Ahrefs to find the perfect keywords and optimise website content around those terms. While keyword research still holds value, the landscape of SEO has changed dramatically. Why traditional keyword research is no longer enough Traditional keyword research …
Sharing your company’s success stories on your website is the perfect way to showcase the value of your products or services. Show everyone how your solutions tackle customer challenges and the benefits you bring to their organisation. Why is this important? It’s an opportunity to promote business growth and attract customer engagement. Writing case stories …
In the global business world, fluent English is key for Swedish professionals. Your ability to communicate in English connects you with international markets, partners, and clients. Swedish to English ghostwriting services Occasionally, even fluent speakers can benefit from refining their message to ensure it hits the right note with their audience. I offer Swedish-to-English ghostwriting …
These days, with everyone competing for attention, all those digital ads can start to feel like noise. So why not cut through the clutter and start a real conversation instead? Your content should feel like inviting your audience over for a cup of coffee, offering a cozy chair, and having a genuine chat. The essence …