Sarah Let’s talk about what makes a good digital product—not just cool designs or great features. Words matter, too, and that’s where UX writing comes in. Good UX writing is not only about writing text that works; it’s also about having design-thinking skills that make the whole experience smoother and more intuitive for users. What is …
As a copywriter, I often jump into a business’s content strategy team, working closely with marketing pros to create messages that really click with their audience. Whether it’s writing engaging articles, fine-tuning microscopy (UX copy) for a smoother user experience, developing website content that draws people in, or creating voice-over text for avatar presentations, my …
It’s no secret that AI has quickly become a powerful tool in the content creation world. From blog posts to social media captions, businesses and individuals alike are turning to AI for speed and efficiency. Tools like ChatGPT and other AI-powered platforms can generate content in minutes, making it a game-changer for many. But while …
UX copywriting (User Experience copywriting) is about creating words that guide and inform users as they interact with digital products. Whether it’s a website, an app, or an online form, the words your users see can make or break their experience. Think of UX copy as a tour guide for your digital space. It helps …
At the heart of effective communication is understanding your audience’s needs and challenges. When your emails focus on solving those challenges, your subscribers feel seen, heard, and appreciated. Your goal? To make your email marketing start earning its keep—and build value for your business that lasts for years. With strategic email sequences, you can achieve …
Your website’s “About” page might seem like a small detail, but it’s a big deal. It’s where visitors learn more about you or your company—the page builds trust, showcases your personality, and tells your story. Yet, writing an “About” page can be surprisingly tricky. After all, talking about yourself or your business without sounding like …
Not long ago, traditional keyword research was the backbone of SEO strategies. Marketers relied heavily on tools like Ahrefs to find the perfect keywords and optimise website content around those terms. While keyword research still holds value, the landscape of SEO has changed dramatically. Why Traditional Keyword Research Is No Longer Enough Traditional keyword research …
Sharing your company’s success stories on your website is the perfect way to showcase the value of your products or services. Show everyone how your solutions tackle customer challenges and the benefits you bring to their organisation. Why is this important? It’s an opportunity to promote business growth and attract customer engagement. Writing case stories …
In the global business world, fluent English is key for Swedish professionals. Your ability to communicate in English connects you with international markets, partners, and clients. Swedish to English ghostwriting services Occasionally, even fluent speakers can benefit from refining their message to ensure it hits the right note with their audience. I offer Swedish-to-English ghostwriting …
These days, with everyone competing for attention, all those digital ads can start to feel like noise. So why not cut through the clutter and start a real conversation instead? Your content should feel like inviting your audience over for a cup of coffee, offering a cozy chair, and having a genuine chat. The Essence …
Have you thought about what makes your business sound unique? That’s your tone of voice—how your brand’s personality comes across whenever you communicate. It’s a key part of your brand’s identity, helping you stand out and build genuine connections with your audience. And if you’re looking to define that voice, I’m here to help make …
The urge to churn out content at lightning speed to keep your websites updated with new material can be tempting. Yet, the true secret to engaging your audience and building a loyal following lies not in the frequency of your posts but in their quality. Prioritise writing better blog posts and articles that offer genuine …
“The money is in the list.” I am sure you have heard it before, and I believe it can be true. But it is not absolute truth. This article discusses 10 ways you can make money from your mailing list. We will also look at how you need to approach your mailing list for it …
When we create a niche site, we work hard to stay relevant and on-topic, just like we do with writing copy. Using tags improves user experience and helps readers discover related content, keeping them engaged and deepening their connection with your brand’s story. In this article, I’ll give you step-by-step instructions on creating tags in …
Your main objective should always be to provide your readers with meaningful insights and valuable information. However, to attract potential new visitors, embracing search engines is key. This includes a strategic focus on efforts to rank existing articles higher, ensuring your valuable content reaches a wider audience. Let your customer know you are the expert …
You should work hard to make your content unique. And when you succeed – you will be rewarded. But being unique does not mean that no one else has ever uttered the words you are about to write. Unique means that you are presenting a unique and valuable perspective. Here are 11 easy-to-adopt techniques and tips …