I was recently contacted by a small business owner with an interesting challenge. They didn’t have a traditional customer base – no direct clients, no sales team, nothing like that. Instead, they wanted to grow their business through content – blog posts, affiliate marketing, and other strategies that didn’t rely on pitching or chasing clients. …
SEO (Search Engine Optimization) helps increase your content’s visibility and connect with relevant audiences. However, optimizing for search engines shouldn’t come at the cost of compromising the authenticity of your marketing message. The key is to strike the right balance between meeting SEO guidelines and engaging readers. Read on to find out how to achieve …
As a copywriter, I often jump into a business’s content strategy team, working closely with marketing pros to create messages that really click with their audience. Whether I’m writing articles from scratch, fine-tuning microcopy (UX copy) for a smoother user experience, developing website content, or creating voice-over text for avatar presentations, my job is to keep …
When we create a niche site, we work hard to stay relevant and on-topic, just like we do with writing copy. Using tags improves user experience and helps readers discover related content, keeping them engaged and deepening their connection with your brand’s story. In this article, I’ll give you step-by-step instructions on creating tags in …
Your main objective should always be to provide your readers with meaningful insights and valuable information. However, to attract potential new visitors, embracing search engines is key. This includes a strategic focus on efforts to rank existing articles higher, ensuring your valuable content reaches a wider audience. Let your customer know you are the expert …