How to write better blog posts and create meaningful content

The urge to churn out content at lightning speed can be tempting. Yet, the true secret to engaging your audience and building a loyal following lies not in the frequency of your posts but in their quality. Prioritize writing better blog posts and articles that offer genuine value to your readers.

Quality establishes credibility and showcases expertise.

Here are some tips to help you write better blog posts and elevate your articles to inform and engage your audience.

And if you get stuck, get in touch – we would love to help you.

Tips to help you write better blog posts

Be an influential writer

Anyone can write quickly, but the true mark of an influential writer lies in using time effectively and producing impactful content.

Achieving this requires a structured approach to your writing process.

Establishing a clear framework or game plan well before you begin to develop an idea or concept for your next piece will make your writing process more manageable.

And do not try to be perfect. As a writer, it is not productive for you to strive for immediate perfection. It can hinder your productivity and disrupt your creative flow.

Instead, focus on getting your ideas down on paper—perfection can wait.

Allow yourself the freedom to write your first draft without interruption, saving the editing and refining for later on.

This approach not only preserves the continuity of your thoughts but also opens the door to more effective revisions, ensuring your final output is both polished and influential.

The following 6 tips will have an immediate, positive effect on your writing.

6 tips on how to write great content

Crafting great content isn’t about a one-time spark of inspiration; it’s about consistently hitting the mark with clarity, relevance, and engagement. Read on for 6 tips on how to start writing effectively to captivate your audience—time and time again.

1. Have the courage to be informational

Have the courage not to make every post or article about making money. Your visitors must like and trust you before they embark on their journey down your sales funnel.

From my experience, your best-written articles or posts will not necessarily make you the most money.

Let all your tutorials and how-to guides be informational and helpful. And let your buying guides, reviews, and top lists be potential money pages.

We write content to attract visitors. We refer to this type of content as “cornerstone” content. These landing pages solve problems and offer readers the information they seek.

This is your first step in connecting with a potential customer – by delivering relevant and valuable information.

Delivering valuable information will attract your audience to become believers in what you have to say.

An article titled “How to write better blog posts” should be informative, not a hard sell for products or services.

Remember, it is all about the user experience and connecting with your audience. It’s the only way you will convert a reader into a customer.

2. Start with the conclusion – and then write the introduction

The first thing you write should be your conclusion. And then, when the ending is written, you write the introduction paragraph.

If you struggle to write the conclusion or the introduction, you will have problems writing the article. And the result will likely not be what we define as great content.

Think about it. Your conclusion is a summary of the knowledge you want to share with your audience. This should be crystal clear before you put "pen to paper".

And the introduction is the first gentle step into the area of knowledge you are creating with your article.

The conclusion and introduction paragraphs must be well-defined to create great content and have an effective writing experience.

3. Subheadings give direction

When you have successfully written the conclusion and the introduction, move on to the body of the article.

And you do this by writing subheadings to transport your reader from the introduction to the conclusion logically.

Think of subheadings as directions or a road map to your final destination.

The subheadings should be logical to you, but if you get stuck, you can always use Google. Search for your keyword phrase and then look at the “People also ask (PAA)” section.

PAA tells you what Google sees as relevant and related subtopics to your keyword phrase. If you need inspiration, the PAA can help.

Ideally, reading your subheadings on their own should be enough for the conclusion to make sense.

You must add detail and context, but the subheadings should be enough to deliver the structure. 

4. Write at least 20 headings and then some more

When you have written the introduction, the subheadings, and the conclusion, move on to the title of your post or article. 

Writing titles are part art and part science.

In my experience, an essential part of the process is to write at least 20 different titles. Then, choose one you like that represents your article correctly. 

If you get stuck, look at magazines for inspiration. Often catchy cover titles can inspire a thought or introduce a new line of thinking.

I know writers who prefer to start with the title, creating the essential hook to encourage readers to read on. But starting with the article’s conclusion, introduction, and actual structure makes more sense to me.

With this information in front of me, developing relevant titles is much easier.

Don’t worry too much about the mechanics. But try using your strong words early. 

It is also essential that the core message is communicated as early as possible in the title. After all, long titles get cut off in search engines.

5. Develop your own tone of voice

One pivotal tip for consistently producing outstanding content is to develop your own tone of voice.

This unique voice distinguishes your brand and resonates with your audience, making your messages memorable and impactful. It’s about finding the perfect balance between professionalism and personality that speaks directly to your readers.

Establishing a clear and consistent tone can transform your written word into a powerful tool for engagement and make a real difference to your content strategy.

6. The body, including images and illustrations

As I am sure you have figured out by now, I write the body of the article or post last.

When I get to this point, the writing usually flows, and it is easy to stay focused on the message.

I start at the top and look at the first two subheadings.

Only by knowing where the following subheadings will start can I get an idea of how to end the previous paragraph.

Stay true to the selected keyword and topic and honor the message. This will make your writing flow, resulting in a more effective writing process.

Also, take the time to choose relevant and topical images and illustrations. Visual aids will help make your copy come alive.

Structure, hard work, and perseverance

Often, talent and natural ability are confused with hard work and perseverance.

To be an influential writer, you need to structure your writing. I write better copy when all the building blocks and details have been decided upon and defined.

By defining your writing process, you will be able to offer valuable information to your customers in a seamless, problem-solving journey.

You will write better blog posts and articles more effectively and likely faster. 

Develop your own writing process

Writing copy or content isn’t just about talent; it’s about discipline, consistency, and developing a personalized writing process.

Establishing a routine can significantly demystify the writing journey, making each step more approachable and less daunting. 

Like any skill, writing becomes more natural and less stressful with a clear plan in place. This systematic approach enhances productivity and ensures the consistent quality of your work. 

Here’s a glimpse into the 7-step process that I use:

  1. Research and Inspiration: Begin by immersing yourself in research and seeking out sparks of inspiration.
  2. The First Version: Compose a preliminary draft to move your ideas from your head to paper (or screen). I start by writing the final paragraph of my article. Does this sound strange? Perhaps. Your process may differ – find what works best for you.
  3. Refine and Revise: Review your draft and make adjustments and improvements. Reading your work aloud can be incredibly illuminating.
  4. Optimizing for Search Engines: Incorporate SEO best practices to ensure your content ranks well and can be found.
  5. Review: Conduct a thorough check for any errors or areas of improvement, paying close attention to detail.
  6. Enhance the Introduction: Revisit the beginning of your piece to ensure it’s compelling and effectively hooks the reader.
  7. Publish: With everything polished and perfected, it’s time to share your content with your audience. Go ahead and hit the “Publish” button.

Adhering to a structured process will turn the chaos of creativity into a streamlined workflow that consistently yields high-quality results.

Elevate your content with professional collaboration

This article aims to encourage you to write better blog posts and articles with copy that engages and resonates with your audience.

But producing great content doesn’t have to be a solo journey.

Whether you already have an in-house team skilled in storytelling, UX copywriting, or email campaigns, integrating your efforts with professional expertise enhances your content.

Simply put, a professional copywriter and content creator can refine your voice and ensure its quality and impact. It can also save you valuable time.

As your copywriting partner, we’re here to help your content stand out and capture an audience by combining your unique insights with our professional polish.

If you’re ready to take your content to the next level, we’d love to hear from you. Contact us anytime.