How to write better blog posts

Do not try to write blog posts quicker just to publish content more often. Work on how to write better posts and articles. Ones which offer true value to your audience.

Focus on producing great content—quality over quantity. 

Quantity will take care of itself if you stick to your plan and produce content regularly.

Tips to help you write better blog posts

Fast is so yesterday. Be an influential writer.

Anyone can write quickly. Instead, aim to be effective with your time.

To be effective and have a sense of what is good enough, you need to lean on a structure or a game plan. Having a structure in place long before you formulate an idea or a concept in your mind for your next article will make your writing process much more manageable.

And do not try to be perfect. It is not productive for you as a writer to strive for immediate perfection. There is always time to revise—and never edit when you write—editing your work while writing will result in an interrupted thought process.

The following five tips will have an immediate, positive effect on your writing.

Five tips on how to write great content – again and again

1. Have the courage to be informational

Have the courage not to make every single post or article about making money. Your visitors must like and trust you before they embark on their journey down your sales funnel.

And from my experience, it will not necessarily be your best-written articles or posts that will make you the most money.

Let all your tutorials and how-to guides be informational and helpful. And let your buying guides, reviews, and top lists be potential money pages.

We write content to attract visitors. We refer to this type of content as “cornerstone” content. These landing pages solve problems and offer readers the information they seek.

This is your first step in connecting with a potential customer – by delivering relevant and valuable information.

Delivering valuable information will attract your audience to become believers in what you have to say.

An article titled “How to write better blog posts” should be informative, not a hard sell for products or services.

Remember, it is all about the user experience and connecting with your audience. It’s the only way you will convert a reader into a customer.

2. Start with the conclusion – and then write the introduction

The first thing you write should be your conclusion. And then, when the ending is written, you write the introduction paragraph.

If you struggle to write the conclusion or the introduction, you will have problems writing the article. And the result will likely not be what we define as great content.

Think about it. Your conclusion is a summary of the knowledge you want to share with your audience. This should be crystal clear before you put "pen to paper".

And the introduction is the first gentle step into the area of knowledge you are creating with your article.

To create great content and have an effective writing experience, the conclusion and introduction paragraphs must be well-defined.

3. Subheadings give direction

When you have successfully written the conclusion and the introduction, move on to the body of the article.

And you do this by writing subheadings to transport your reader from the introduction to the conclusion logically.

Think of subheadings as directions or a road map to your final destination.

The subheadings should be logical to you, but if you get stuck, you can always use Google. Search for your keyword phrase and then look at the “People also ask (PAA)” section.

PAA tells you what Google sees as relevant and related subtopics to your keyword phrase. If you need inspiration, the PAA can help.

Ideally, reading the subheadings on their own should be enough for the conclusion to make sense.

You must add detail and context, but the subheadings should be enough to see the structure. 

4. Write at least 20 headings and then some more

When you have written the introduction, the subheadings, and the conclusion, move on to the title of your post or article. 

Writing titles are part art and part science.

From my experience, an essential part of the process is to write at least 20 different titles. And then, look for what you like and what represents your article correctly. 

If you get stuck, look at magazines for inspiration. Often catchy cover titles can inspire a thought or introduce a new line of thinking.

I know of writers who prefer to start with the title. But for me, it makes more sense to start with the post’s conclusion, introduction, and actual structure.

With this information in front of me, developing relevant titles is much easier.

I never worry too much about the mechanics. But try using your strong words early. 

It is also essential that the core message is communicated as early as possible in the title. After all, long titles get cut off in search engines.

5. The body, including images and illustrations

As I am sure you have figured out by now, I write the body of the article or post last.

And usually, when I get to this point, the writing flows, and it is easy to stay focused on the message.

I start at the top and look at the first two subheadings.

Only by knowing where the following subheading will start can I get an idea of how to end the previous subheading paragraph.

Stay true to the selected keyword and topic and honor the message. This will make your writing flow. The result will be a more effective writing process.

Also, take the time to choose relevant and topical images and illustrations. Visual aids will help make your copy come alive.

Summary and conclusion

Often talent and natural ability are confused with hard work and perseverance.

And to be an influential writer, you need to be structured in your writing. I write better copy when all the building blocks and details have been decided and defined.

By defining your structure, you will find it easier to offer valuable information to your customer through a problem-solving journey in a seamless way.

You will write better blog posts and articles more effectively and likely faster.