Repurpose existing marketing content for maximum reach.

Repurpose content for maximum impact

Does your business struggle to keep up with the constant demand for fresh content, finding it difficult to allocate the time, resources, or staff needed to consistently engage your audience? Maintaining a steady flow of valuable content is no small task—it’s a common challenge for businesses trying to stay connected with their audience while managing …

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SEO and authenticity in content creation

The art of balancing SEO and authenticity in content creation

SEO (Search Engine Optimization) helps increase your content’s visibility and connect with relevant audiences. However, optimizing for search engines shouldn’t come at the cost of compromising the authenticity of your marketing message. The key is to strike the right balance between meeting SEO guidelines and engaging readers. Let’s explore ways to achieve this. Write for …

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Facilitators - guides for effective workshops

Facilitators – a hidden force behind productive workshops and teams

We all know that meetings and workshops can easily get derailed. You start with a clear goal, but without guidance, things can stray off course, and valuable ideas can get lost. That’s where a facilitator steps in – someone who makes sure everyone gets the opportunity to speak up. They are the group’s compass, keeping …

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Create connections with emotional intelligence

How to make copy stand out using emotional intelligence

Have you ever been on a website that just didn’t feel right? It might be missing that emotional connection that makes you feel engaged as you read or browse. With so many websites looking alike, it’s how you make people feel that really makes yours stand out. When you bring emotional intelligence into your writing, …

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Positive marketing

The shift away from pain point marketing – so what’s next?

For years, businesses have relied on pain point marketing – identifying their audience’s problem, amplifying their pain, and offering their product as the solution. This strategy worked because it played into human psychology – we want to avoid discomfort. But times are changing. Have you ever considered that consumers may become weary of constant reminders …

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Översättning svenska till engelska

Översättning svenska till engelska – där AI missar, träffar jag rätt

I dagens uppkopplade värld är det viktigare än någonsin att ditt budskap når fram, oavsett om din målgrupp är lokal, nationell eller internationell. Att översätta ditt innehåll till naturlig och korrekt engelska kan öppna dörrar till nya kunder och möjligheter – både nära och långt borta. För företag som vill växa och nå en bredare …

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Copywriting Brief

Great brief, great results – here’s how to get it right

A clear, thoughtful brief is the foundation of any great copy. It’s what gives your writer the roadmap they need to deliver the results you’re looking for. So, let’s talk about how to write a creative brief, why it matters, and how you can prepare one that sets your project up for success. What is …

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UX Design Skills

Why a good UX writer needs design-thinking skills

Let’s talk about what makes a good digital product—not just cool designs or great features. Words matter, too, and that’s where UX writing comes in. Good UX writing is about anticipating user needs—but I have also discovered the value of applying design-thinking principles to create smoother, more intuitive experiences, ensuring users can easily find what …

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Content Strategy

Build a 10-step content strategy for your business

As a copywriter, I often jump into a business’s content strategy team, working closely with marketing pros to create messages that really click with their audience. Whether I’m writing articles from scratch, fine-tuning microcopy (UX copy) for a smoother user experience, developing website content, or creating voice-over text for avatar presentations, my job is to keep …

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AI

The AI cat is out of the bag – and everyone is using it

It’s no secret that AI has quickly become a powerful tool in the content creation world. From blog posts to social media captions, businesses and individuals alike are turning to AI for speed and efficiency. Tools like ChatGPT and other AI-powered platforms can generate content in minutes, making it a game-changer for many. But while …

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UX Copywriting for the best User Experience

What is UX writing and why does it matter?

UX writing (User Experience writing) is about creating words that guide and inform users as they interact with digital products. Whether it’s a website, an app, or an online form, the words your users see can make or break their experience. Think of UX writing as a tour guide for your digital space. It helps …

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Content copywriting for website articles, landing pages, emails, and newsletters

Why understanding your audience trumps traditional keyword research

Not long ago, traditional keyword research was the backbone of SEO strategies. Marketers relied heavily on tools like Ahrefs to find the perfect keywords and optimise website content around those terms. While keyword research still holds value, the landscape of SEO has changed dramatically. Why traditional keyword research is no longer enough Traditional keyword research …

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Storytelling - Grow your business with strategic case stories

Grow your business with strategic case stories

Sharing your company’s success stories on your website is the perfect way to showcase the value of your products or services. Show everyone how your solutions tackle customer challenges and the benefits you bring to their organisation. Why is this important? It’s an opportunity to promote business growth and attract customer engagement. Writing case stories …

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Swedish to English ghostwriting services

Swedish to English ghostwriting services for Swedish executives

In the global business world, fluent English is key for Swedish professionals. Your ability to communicate in English connects you with international markets, partners, and clients. Swedish to English ghostwriting services Occasionally, even fluent speakers can benefit from refining their message to ensure it hits the right note with their audience. I offer Swedish-to-English ghostwriting …

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Tips to help you write better blog posts

How to write better blog posts and create meaningful content

The urge to churn out content at lightning speed to keep your websites updated with new material can be tempting. Yet, the true secret to engaging your audience and building a loyal following lies not in the frequency of your posts but in their quality. Here, I share my tips about how to write better …

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