B2B buyers don’t have time to waste. They want information fast, and they want it clear. That’s where good content comes in – such as sell sheets, white papers, and eBooks. But are you using them the right way? Let’s break it down and make sure your content is actually helping you sell. What’s the …
Writing for LinkedIn posts is different from writing for a blog or website. People scroll fast, attention spans are short, and there is an endless stream of content competing for space. If you want your posts to stand out, they need to be clear, structured and worth reading. Whether you are a business owner, a …
I was recently contacted by a small business owner with an interesting challenge. They didn’t have a traditional customer base – no direct clients, no sales team, nothing like that. Instead, they wanted to grow their business through content – blog posts, affiliate marketing, and other strategies that didn’t rely on pitching or chasing clients. …
Whether you’re running a startup or leading an established company, getting your messaging right is key to attracting customers and keeping them engaged. With so many content options available, where should you focus your efforts? And why do you need professional copywriting services? Many businesses turn to AI for copywriting to save time and money. …
Running a business means attracting and keeping clients Most professionals—from accountants and financial advisors to cybersecurity specialists—love what they do. They’re experts in their field. And just like any business, they need clients and revenue to grow. A well-written monthly newsletters for professionals is one of the simplest yet most effective ways to: Why newsletters …
Artificial intelligence is revolutionising the way we create content. AI can produce text at lightning speed, from social media posts to product descriptions and blog articles to email campaigns. It’s a powerful tool that can streamline your content creation and save businesses like yours time and resources. But while AI has its strengths, it lacks …
Every business knows the struggle – there’s never enough time, yet the need for consistent, impactful content is constant. Your content should provide real value to your customers – whether by solving their problems, sharing stories they care about, or building brand awareness that sets you apart. If you want practical content creation tips to …
Does your business struggle to allocate the time, resources, or staff needed to create content that consistently engages your audience? Maintaining a steady flow of valuable content is no small task—but here’s the thing: you don’t always have to start from scratch. If you have underperforming material, it’s time to repurpose content. By refreshing and …
SEO (Search Engine Optimization) helps increase your content’s visibility and connect with relevant audiences. However, optimizing for search engines shouldn’t come at the cost of compromising the authenticity of your marketing message. The key is to strike the right balance between meeting SEO guidelines and engaging readers. Read on to find out how to achieve …
We all know that meetings and workshops can easily get derailed. You start with a clear goal, but without guidance, things can stray off course, and valuable ideas can get lost. That’s where a facilitator steps in – someone who makes sure everyone gets the opportunity to speak up. They are the group’s compass, keeping …
Have you ever been on a website that just didn’t feel right? It might be missing that emotional connection that makes you feel engaged as you read or browse. With so many websites looking alike, it’s how you make people feel that really makes yours stand out. When you bring emotional intelligence into your writing, …
For years, businesses have relied on pain-point marketing – identifying their audience’s problem, amplifying their pain, and offering their product as the solution. This strategy worked because it played into human psychology – we want to avoid discomfort. But times are changing. Have you ever considered that consumers may become weary of constant reminders of …
I dagens uppkopplade värld är det viktigare än någonsin att ditt budskap når fram, oavsett om din målgrupp är lokal, nationell eller internationell. Att översätta ditt innehåll till naturlig och korrekt engelska kan öppna dörrar till nya kunder och möjligheter – både nära och långt borta. För företag som vill växa och nå en bredare …
A clear, thoughtful brief is the foundation of any great copy. It’s what gives your writer the roadmap they need to deliver the results you’re looking for. So, let’s talk about how to write a creative brief, why it matters, and how you can prepare one that sets your project up for success. What is …
Let’s talk about what makes a good digital product—not just cool designs or great features. Words matter, too, and that’s where UX writing comes in. Good UX writing is about anticipating user needs—but I have also discovered the value of applying design-thinking principles to create smoother, more intuitive experiences, ensuring users can easily find what …
As a copywriter, I often jump into a business’s content strategy team, working closely with marketing pros to create messages that really click with their audience. Whether I’m writing articles from scratch, fine-tuning microcopy (UX copy) for a smoother user experience, developing website content, or creating voice-over text for avatar presentations, my job is to keep …
It’s no secret that AI has quickly become a powerful tool in the content creation world. From blog posts to social media captions, businesses and individuals alike are turning to AI for speed and efficiency. Tools like ChatGPT and other AI-powered platforms can generate content in minutes, making it a game-changer for many. But while …
UX writing (User Experience writing) is about creating words that guide and inform users as they interact with digital products. Whether it’s a website, an app, or an online form, the words your users see can make or break their experience. Think of UX writing as a tour guide for your digital space. It helps …
Your website’s “About” page might seem like a small detail, but it’s a big deal. It’s where visitors learn more about you or your company—the page builds trust, showcases your personality, and tells your story. Yet, writing an “About” page can be surprisingly tricky. After all, talking about yourself or your business without sounding like …
Not long ago, traditional keyword research was the backbone of SEO strategies. Marketers relied heavily on tools like Ahrefs to find the perfect keywords and optimise website content around those terms. While keyword research still holds value, the landscape of SEO has changed dramatically. Why traditional keyword research is no longer enough Traditional keyword research …